Amplify Growth Summit is a day built around connection. Expect honest conversations, peer-to-peer learning, and the kind of networking that turns a room of founders and CEOs into a community. The breakout blocks split into focused divisions, from Finance and HR to Marketing and Sales Tax, so you can dig into the topics most relevant to your business.
Doors open. Curated seating to spark new executive connections.
Welcome to the Summit
Go From A to THE®: Leading with Humanity in the Age of AI
AI is changing how we work faster than most organizations have ever experienced. But as it automates more tasks, we need leaders who bring intentionality, emotional intelligence, and real human connection to the workplace.
In this interactive keynote, organizational psychologist Ryan Avery challenges leaders to stop asking how AI can replace work and start asking how it can elevate what makes us human. Using his Go From A to THE® framework, he shows that thriving organizations won't be the ones with the most technology, but the ones that combine it with intentional leadership, meaningful relationships, and a culture people want to be part of.
When everyone has the same technology, your greatest competitive advantage isn't artificial intelligence. It's authentic leadership.
To build or buy? How companies build scale through M&A and how AI is changing Private Equity
Beyond the Hype: The Strategic Upside and Downside of Being Early to AI
Early AI adoption is not a technology choice – it's a leadership choice. AI is advancing fast, and early adopters are racing to capture advantage – but the truth is, AI alone won't transform your business. At the Ampleo Growth Summit, Shawnna DelHierro will break down the real benefits early adopters gain, the risks they often underestimate, and why technology without leadership, culture, and operating-model readiness fails to deliver true transformation. This session gives CEOs a candid, strategic view of what early adoption can accelerate – and what it cannot fix. If you're deciding how aggressively to lean into AI, this conversation will give you the clarity to invest with intention, not illusion.
Three concurrent 25-minute tracks – choose your room.
Three concurrent 25-minute tracks – choose your room.
What I've learned from four decades of building and scaling companies and organizations.
Fraser Bullock has spent four decades building companies, helping run a billion-dollar private equity firm, and steering one of the most successful Olympic Games in history. He distilled it all into four practical keys for leaders. This isn't a strategy lecture; it's a hands-on look at what strategy really means when the stakes are real: making hard calls, building the right team, and staying focused under pressure.
The True Cost of AI: Why Your Investment Isn't Paying Off (Yet)
Dr. Elliott will discuss concrete ways to follow AI releases and work with AI in your business, while staying focused on your company's objectives. In addition, will talk about smart ways to experiment with AI in your business and avoid uncontrollable spend. This will be done in a workshop style with an opportunity for direct Q&A.
Building Cult Brands in an Algorithmic World
In an era when AI has collapsed the cost of distribution and algorithmic optimization is quietly turning every brand “beige,” what actually separates the brands people love from the ones they merely tolerate? Drawing on over 20 years of experience building five iconic global brands (Nike, Samsung, Dollar Shave Club, Vans, and T-Mobile) across five algorithmic eras, Kristin Harrer argues that AI can amplify a brand, but it can’t instill creativity, judgment, taste, or conviction. She contends that the future of brand-building lives in the “identity layer” that consumers will never delegate to an AI agent. Through behind-the-scenes stories and case study examples, ranging from how Dollar Shave Club hacked the Facebook algorithm to how a boat shoe became the cult uniform of skate culture, she distills five constants that have held true through every algorithmic platform shift. It’s a practical, story-rich playbook for building brands that become cultural movements and institutions, not just optimized funnels.
Drinks, light bites, and continued conversations.
One day. Founders and CEOs. The conversations that move your growth forward.
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